IT’S HARD TO IMAGINE, but at one time my fear of failure almost prevented me from accepting a promotion that would advance my career.
I have to smile when I think back to that moment. At the time I was working in New York’s Garment District doing sales & product development for a manufacturer, when my boss told me I’d be launching a new division for the company. Fast forward a couple of years and I’m running a multi-million dollar division that I managed to launch successfully. Although I was doing really well according to society’s standards, I wasn’t fulfilled. I had hit a wall and it was time for a new challenge. I resigned and decided to embark on a journey.
THE DEVELOPMENT BEHIND THE IDEA
As much as I love fashion and dressing up, I’m also a tee shirt and jeans girl at heart. Even with all the existing tee shirt brands, I had a difficult time finding what I was looking for: quality tees displaying subtle graphics that could be styled with pieces other than jeans and could even be worn to work. Throughout the development process I pieced together every important aspect that I wanted to represent:
- focus on feminine – offer contemporary and feminine silhouettes, fit for a woman’s body. You won’t find any boxy and boyish graphic tees here!
- support every effort to keep & create jobs in the U.S. - domestic manufacturing is a must. (It’s just one more opportunity for my kid cousin or your little brother to have a summer job at a local print shop and learn something new)
- incorporate an outlet for creativity - a tee shirt is a perfect blank canvas for wearable art & expression (not just mine).
- share a little piece of myself. Each graphic correlates with a small quote on the side. This is my story.